More than 25 years ago, we found it difficult to discover lotions or creams that truly supported healthy skin — without leaving that sticky or greasy residue. That challenge became our mission.
We created Awakening Skincare with one simple goal: provide vegan, cruelty-free skincare rooted in the healing power of minerals — especially magnesium and other minerals from the Dead Sea, known for their skin-benefiting properties.
All of our batches are freshly made to order under strict standards. We’ve committed from day one to use natural, paraben-free, and synthetic-free formulations. The result: skincare that glides smoothly into your skin and disappears, leaving only a soft, healthy glow.
We also introduce botanicals with purposeful benefits — ingredients like arnica montaña, yerba maté, and narcissus tazetta (the biblical Rose of Sharon) — each chosen for its unique skin-calming or revitalizing properties.
Our company is small but deeply dedicated. Founded in 1994 and based in the Bay Area, we combine careful craftsmanship with the values of mindful skincare — from source to skin.
We value honest relationships: with our raw-material suppliers, with our customers, and with the planet. If you’re reading this, you’re part of our Awakening family. Thank you for choosing authentic, mineral-rich, deeply nourishing skincare.
