Founded in 1994 in California's Bay Area, Awakening Skincare was born from a simple idea: skincare should deeply nourish your skin without feeling heavy, greasy, or sticky.

More than 25 years ago, we struggled to find lotions and creams that truly supported healthy skin while providing a clean, lightweight finish. That challenge inspired us to create our own.

Today, every Awakening formula is freshly crafted in small batches under strict quality standards. We proudly use vegan, cruelty-free, paraben-free, and thoughtfully selected natural ingredients that are gentle on your skin and mindful of the environment.

At the heart of our products are magnesium and mineral-rich Dead Sea salts, valued for generations for their skin-supporting properties. We also carefully select botanicals such as Arnica Montana, Yerba Maté, and Narcissus Tazetta (the biblical Rose of Sharon), chosen for their naturally calming, soothing, and revitalizing benefits.

Our commitment extends beyond skincare. We believe in honest relationships—with our suppliers, our customers, and the planet. Every product reflects our dedication to quality, integrity, and craftsmanship.

Thank you for being part of the Awakening family. We're honored to be part of your daily skincare journey.